No matter where you are on the distribution chain,
Black Ink is for you
A powerful, yet practical software platform designed for durable goods industry.
No matter where you are on the distribution chain,
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About Us
Black Ink is exclusively designed for premier equipment manufacturers, distributors, territory managers, and independent dealers to deliver more advanced consumer and professional customer insights. It reveals your surest path to higher performance and more profitable growth by uniquely analyzing both 3rd party and company product sales data to provide the underlying truth about your customer, market, competitors, and dealers.
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EyeOn Advanced
EyeOn Dealer
EyeOn Customer
EyeOn Promotions
EyeOn Advanced
EyeOn Advanced allows you to easily see opportunities to increase sales with the highest-valued customers. Quickly identify the areas of your territory that have the ripest conditions for new sales with the highest value demographics. Then, compare your high and low performing retailers in that area to learn what the best do well and make the case for how lower performers can improve their strategies. Meanwhile, locate new dealers likely to bring in your highest-valued potential customers. Make the case for opening a new dealer to your existing dealers by identifying differences in customer bases and product sales trends, and track the conversation for future follow-ups. All with only a few clicks in only a few minutes, on the road in the office or at home.
EyeOn Dealer
Management, merchandizing, location, and service quality are just some indicators of dealer performance. EyeOn Dealer captures and analyzes these key metrics helping you manage warranty, determine product mix, customer mix, define sell-in strategies, and see if an additional dealer is needed to carry your products. Whether you sell to commercial, industrial, or homeowner customers, you won’t have to worry about customizing it, or having to export Excel files to make it industry specific.
EyeOn Customer
Whether you sell direct to the homeowner or commercial market, or help drive customer demand to your local dealers, EyeOn Customer is fast and easy to use. Track your call history and field notes, match up demonstrations and preferred dealers with customer purchase history to reduce the effort in cross- and up-selling, and assign leads to managers and track performance all in a mobile friendly easy to use platform.
EyeOn Promotions
EyeOn Promotions opens up the clearest path to attract your high-value current, dormant, and potential business customers with targeted loyalty programs and incentives. In a few clicks, customize promoted products and reach-outs based upon their past behavior, and realize the opportunity of getting them back in the door. Identify their preferred dealer, and their dealer history. Track their searches, comparisons and total purchase history to action 1:1 marketing campaigns customized for the user.
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